Sometimes a brand needs refinement more than a redo. Each of Radius’ global locations treated their brand differently. Radius hired Adrenaline to update the look and feel while creating consistency throughout the communications worldwide. They wanted to maintain many of their existing brand elements while freshening the design.
Adrenaline created sample pieces to reflect updated design parameters. We then wrote and designed a 60-page style guide for use in their global offices. We added guidance on photography, typography, iconography and color, all easily accessed through an interactive PDF.

Client: Radius Worldwide